So we have Nielsen and Arbitron to keep those snake oil salesmen from having their way with business owners. Arbitron measures radio impressions; Nielsen measures TV impressions. Both being independent - they bow to no TV or radio station, meaning their information is unbiased. Within a nutshell, these companies may offer you precise, researched averages on the number of people who'll see and hear your spot each time it airs. Turn Around Time. An invisible spot can be achieved very quickly, much quicker than a TV ad can.
Sometimes it can go on atmosphere almost immediately, whereas a print ad has to hang about until the next issue is released. The world is along with more r / c than can imagine. Broadcasting 24/7 365 they are desperate for interesting material for their listeners. Imagine all those potential customers waiting in order to.
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